Does it ever seem like when you post on social media you’re not sure if it's doing any good? Sure if you’re making sales you’re golden - but if you have yet to make that leap then how do you know if what you’re doing is finding the right people? How can you ensure it does? The goal with any social media platform is not just to build a following there and build your legend, but to drive traffic where YOU want it to go to encourage sales. A common misconception people have when