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The absolute first thing to do when marketing art on social media? (Instagram, Facebook and more)

You are read to jump in and market yourself on social media. Or maybe you already have been using Instagram, Facebook and Pinterest to show your art and you've built a following. Have you thought about what to do if your account gets hacked? Or you lose the password?

I love to use Instagram, Facebbok and Pinterest to share my images and I work hard to make sure the graphics look great. I secure my accounts with 2FA so that all my hard work can't be destroyed or lost easily.

Believe it or not, this happens a lot. To everyone. I personally just switched both my phone and my phone number and that was the backup number for most of my art-specific social media accounts. Sometimes it is just that someone signed up ages ago with an email account they no longer use and can't get into. Or maybe a hacker took over the email and that was how they reset your Instagram password and took over that account?


This isn't a theoretical problem, I see it happen every day and it doesn't need to - because there is one very quick and easy thing you can do to lock down your account from hackers while still giving you an easy way to recover it: Two Factor Authentication (also known as 2FA).


This may not be the first time you have heard of 2FA, but if you haven't enabled it anywhere it is available - you are putting your accounts at an unnecessary risk. 2FA provides a backup login authentication. In some cases it is just a text message to your phone number, a code to your email, a set of codes you keep in a safe, or an authentication app or dongle that only you have access to. This way, regardless whether you can't get back into the email associated with the account or not, you will have another way to get access to your Instagram account.


Personally I use a variety of authentication apps, but choose at least one, like Google Authenticator, Authy or LastPass.


I suggest you enable 2FA anywhere you see it offered. Instagram, Facebook and Pinterest definitely offer it. So do most email services. And banks. Protect your digital property just as you would your physical property.